Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence by Artur Lugmayr
- Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence
- Artur Lugmayr
- Page: 431
- Format: pdf, ePub, mobi, fb2
- ISBN: 9783642544835
- Publisher: Springer Berlin Heidelberg
Ebook for ias free download pdf Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence 9783642544835 in English
Overview
The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence implies the use of multi-platform content production and distribution tools. One of the main challenges within this context lies in the development of appropriate information and knowledge management systems to support convergence in the different media industry sectors. Does blurring the boundaries between the various distribution platforms lead media to converge but to simultaneously diverge from the consumer's point of view? How does information media production and consumption change with converging technologies? This first volume of the Media Convergence Handbook encourages an active discussion around media convergence by introducing the concept through general perspective articles and addressing the challenges of conversion in the publishing, broadcasting and social media sectors.
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